Mistakes To Avoid on Product Demos with Steli @ Close.com – Escape Velocity Show #30


Is consistency truly the key to success? In this episode, I interview Steli Efti, founder @ Close.com and co-host of The Startup Podcast, on going from nothing to starting and skyrocketing his SaaS business.

Listen to the audio version on…

+ Spotify: https://spoti.fi/3aaVic1
+ Apple Podcasts: https://apple.co/2E6BJmU

Let’s connect on…

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I’m reading): http://twitter.com/danmartell

If I could take all of the BS about “success” and cram it into the single most actionable statement ever, it would be this:

The key to success is consistency.

I don’t care how cheesy it is… It’s the truth.

Print it on a T-shirt. Crochet it on a wall hanging. Hashtag it on Instagram. Just don’t forget it.

If you want to be successful at anything BE CONSISTENT.

No-one encapsulates consistency more than my latest guest on Escape Velocity, Steli Efti.

Steli is the co-creator of The Startup Chat, a podcast now with over 450 episodes.

Did you know that the average podcast dies out after just 7 episodes?

Yeah, 7. He’s ahead by 443.

Steli’s co-host is Hiten Shah, the co-founder of Kissmetrics, CrazyEgg and FYI… and for the last 4 and a half years, Steli and Hiten have recorded two episodes every single week.

Steli has an amazing story of how he went from nothing to starting and skyrocketing his SaaS, Close.com

He sold everything he had, bought a one-way ticket from his home in Europe to Silicon Valley, wasn’t great at speaking English, didn’t have a Visa, but he planned to start a software company…

…without knowing anything about software.

It sounds like a disaster, but through hard work and consistency, he’s now crazy successful.

Close.com is a sales and communication tool that pioneered many of the trends we now see in CRMs today.

You’ve just got to hear the story straight from the horse’s mouth. Get your headphones ready and tune in.

Steli is the coolest guy (leather jacket and all) and just ridiculously easy to chat with. In this episode, we talked about:

– How he got started as a SaaS entrepreneur
– Moving to a new country for business
– His interview on day 2 in Silicon Valley (it’ll make you cringe)
– The website that he made… and that died
– ElasticSales, his Sales-as-a-service company that led to Close.com
– How Steli evaluates the value of a conference
– How Close.com managed to innovate ahead of the curve
– The business war over their domain name
– Steli’s failed funding experience
– How to sell more from your product demos

This is an epic interview, not only because you’ll learn about how he got started in business, but because you’ll hear from someone that made a lot of mistakes and pushed onwards until he figured it out.

It’s encouraging, to say the least.

And in these times, I think we all need a bit of encouragement.

Dan “success is a winding road” Martell

Don’t forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/Yzfmh4NEpeM

Learn the best strategies to build and scale successful products and businesses on the SaaS Growth Stacking show: https://apple.co/2WOsXkS


“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses: Clarity.fm, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.